Apples To Apples

01 May Apples To Apples

“ Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” —Rob Siltanen, created for the Think Differently Apple campaign.

The above quote always makes me smile. I think we have all felt like a crazy misfit at some point. Stepping away from the status quo can feel like one of the hardest things. Don’t rock the boat, don’t push for your own way, do what’s best for the team. While those attributes are good for their own reasons in their own time, they aren’t the “end all, beat all” answers.

It takes courage, or at least something that closely resembles it to achieve a little bit of greatness. Sometimes I think courage is just costume a scaredy-cat wears because they have no other choice when it comes to getting what they want accomplished. Once accomplished, and in the privacy of their own space, that courage costume is shed in a nano second—the remaining sweaty armpits being the only evidence that something kinda scary got done.

We are all, amongst other things, a pile of bones. We’ve got a beating heart, a thinking mind, and have blood coursing through our veins that constantly send out messages and ideas. These messages sometimes contradict, sometimes spread perfect harmony, but as long as we are breathing in and out—they just keep coming.

In an essence, we are a mess, but we are each a unique mess. Those closest to us listen to our ramblings, build us up with an assuring smile or pleasant words. But it takes that courage costume to share our messy and occasionally amazing thoughts with the rest of the world.

Several years ago, Steve Jobs by Walter Issacson was given to me for Christmas. I wasn’t an Apple fan, but Steve Jobs does fascinate me.

📌 Well, I still haven’t read it, I’m still not really an Apple fan, although in complete transparency, I do currently have an Apple phone (it is my first one), but I plan to go back to Android (just personal preference)— for the record. And Steve Jobs still fascinates me.

The edition I was given was the hard back with the older SJ on the cover. More recently I came across the trade edition with a younger SJ for $2. So because I am a book hoarder, I bought it. I promise I am a discriminating book hoarder (if that can even be a real possibility), plus even though both editions are are large, I still prefer a trade edition.

Hopefully I will get around to reading this giant book some time soon. I’ve heard so many things about Jobs as a person and co-worker in various articles. No matter what type of personality he has, he is definitely an innovative person who had and has a lasting impact on the technology world. The Amazon synopsis is below:

At a timepe when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the 21st century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.

Although Jobs cooperated with this book, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values •

Here is a link to an interesting article about Rob Siltanen, Steve Jobs, and Apple. Siltanen was the man hired who created Apple’s Think Different campaign and who is the author of the quote at the beginning of this post.

https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/

Continuing with the Apple 🍎 theme, here is an idea for a delicious drink:

This drink is SO delicious and refreshing, it is also low carb and works if you eat Keto, which I do. This drink tastes like sparkling apple cider.

Champagne has a lower alcohol level compared to other drinks so you can have more without worrying about going overboard. If you aren’t used to buying champagne, buy one labeled “Brut,” it is dryer than even one that is labeled “very dry,” meaning Brut has less sugar (ie. carbs). The Fuji Apple 🍎 is from Walmart and is their store brand and costs a whole 57 cents. Andre champagne is around $7-8 per bottle, so all in all, a cheap, crisp, and low sugar drink. Perfect for these beautiful days we are finally starting to have.

Recipe:

1. Put some crushed (or regular ice) in your glass 🥂

2. Fill your glass about 1/2 or 3/4 with champagne (I’d do 3/4, but that’s just me). Let the fizz settle, then fill to the top with Fuji Apple.

Enjoy!

Cheers.

“Some people say, “Give the customers what they want.” But that’s not my approach. Out job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!'” People don’t know what they want until you show it to them.” —Walter Issacson, Steve Jobs

“On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, “Did Alexander Graham Bell do any market research before he invented the telephone?”—Walter Issacson, Steve Jobs

“Steve Jobs: “The best way to predict the future is to invent it.” —Walter Issacson, Steve Jobs

1Comment
  • Jule
    Posted at 11:59h, 02 May Reply

    Cheers! I want that drink on the dock STAT!

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